This stuff is GOOD. Had it last month at a friend's house - she used it as part of a filling for crepes. It's from Belgium and she's had a sister who has been a missionary there for years. Now it is available here and I found it at Hobby Lobby (of all places!) Similar to peanut butter, it is made of biscoff cookies. So basically it's a cookie spread. I love to try new things but wow, be careful. The ingredients are all natural, but it is not a health food!